SEARCH ENGINE OPTIMIZATION WILKES BARRE/SCRANTON

If potential customers cannot find your site, does it even exist?

Millions of customers use local search every day to find the best local businesses in their area. Local SEO services offer a very targeted online marketing approach that allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers.

Simple Organic SEO can greatly increase your rankings on major search engines and improve traffic to your site. Some examples of techniques we use for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

 

Pay Per Click

 

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.